How Much Do SEO Freelancers Make: Do you want to become a freelancer and offer SEO services? Then you are about to take one of the best decisions in your life. There is a massive demand for SEO services among businesses across the entire world. All the businesses that have an online presence are struggling hard to secure their placements in the first page of Google. Therefore, you can discover a large number of clients, who are willing to obtain your services.
From numerous studies conducted in the past, it has been identified that clients who look for SEO services prefer to move forward with freelance service providers. That’s because it is possible for the clients to get SEO services at an affordable price, instead of working along with an SEO agency.
The amount of money you will be able to make out of SEO varies based on numerous factors. In fact, you need to take a look at those factors and come up with your pricing strategy. Then you can offer your SEO services accordingly and get the best return.
How should your pricing model look like?
There are two main types of pricing models available for you to follow while working as a freelancer. The very first pricing model out of them is to charge an hourly rate. This is where you fix a charge for every hour that you work and charge the amount corresponding to the total number of hours you worked for the client. Or else, you can go ahead with the project based pricing model. This is where you set up a rate for a project and then work on it.
If you are an experienced SEO professional, you should be charging an hourly rate around $76 to $200 for the services that you offer. However, it is fine to charge a lower hourly rate while offering your services as a novice SEO expert. On the other hand, the experienced SEO professionals usually charge in between $1,000 to $7,500 for a project, if they are moving forward with the project based pricing strategy.
You will notice that most of the clients prefer to go ahead with the project based approach. That’s mainly because they can see a clear outcome being delivered at the end of the project. You can keep that in your mind and price your services accordingly.
Charging on an hourly basis is pretty much similar to selling labor. But you will not be doing that when you proceed with a project based approach. In a project based approach, you will be selling value to the clients. This is where you can create a positive impression on the minds of clients about the services you offer as well.
If the project is a smaller one, it is perfectly fine to proceed with charging a one-time fee. But if the project is large, you should think about dividing it into multiple stages. Then you can charge a rate for every single state.
Factors to consider while offering SEO services as a freelancer.
There are numerous factors, which can create an impact on the price of services that you are offering as a freelance SEO service provider. Here are some of the most prominent factors out of them, which can create a major impact on the rates of your service. Make sure that you implement a flexible pricing strategy by paying attention towards these factors.
Services you offer
As an SEO freelancer, you are provided with the chance to sell a variety of services. You should charge for the services based on the number of services that you are delivering to your clients. For example, you can offer basic SEO services such as website consultation, reviewing of internal text links, keyword research, meta data alternation and SEO readiness analysis.
Or else, there is a possibility for you to offer additional services that would cost more time and money. They include ranking reports, webmaster tools, implementation of Google Analytics, backlink building and SEO content writing.
If you are offering more services to the clients, you will be delivering more value to them. Hence, you should charge a higher rate from the clients who obtain your assistance.
Based on the services that you offer, it is better to create few packages. Then you can easily promote yourself as a freelance SEO services provider. You can do a quick research on the internet and see how other SEO freelancers are doing it. By taking inspiration from their packages, you can create your own packages.
Quality of the services
You should next understand the quality of SEO services that you are offering. This is where you will need to have a conversation along with yourself. Along with that, you can proceed with evaluating the SEO services that you offer.
Will you be able to use your SEO strategies to rank a website of one of your clients within the first page of Google in three month? How much additional traffic will you be able to deliver to your client based on the keywords you select?
How much work will you have to do in order to generate an additional revenue of $5,000 to your client per month? Based on the answers you find to these questions, you can evaluate the quality of SEO services you offer. Along with that, you can create a pricing strategy for the SEO services that you offer as well.
It is extremely important to ensure that you must not make any promises with the prices, if you are not in a position to deliver. This is why you must verify your capabilities and then offer the SEO services to your clients accordingly.
Analyze the competition
It is a good idea to analyze the competition and figure out your rates as a freelancer. You are not the only freelancer who offers SEO services. There are many other freelancers, who offer SEO services to the clients. If you ignore the competition and set up your prices, there is a high possibility for you to set them too low or set them too high.
While analyzing competition, you should locate other freelance SEO professionals who are equipped with qualifications similar to you. Then you need to take a look at the SEO services offered by them. By taking a look at their rates, you will need to do a comparison with yours.
You should not just fully focus on the rates. It is worthy to take a look at what the clients say about competition as well. For example, you need to check if the clients are satisfied with the quality of services offered by competitors.
Based on competitor pricing, you need to come up with a pricing strategy on your own. Then you can stick to it and promote your SEO services. This will help you to make sure that you are not undervaluing the services. On the other hand, you can also ensure that your services are affordably priced with industry standards, so that any person can proceed with purchasing them.
Know your worth
One of the most important things that SEO freelancers should be aware of is that you must have a clear understanding about your worth. People tend to become freelancers due to numerous benefits that they can receive. For example, you will be able to experience a high level of freedom while working as a freelancer. In addition to that, it can provide you with financial gain as well.
An established freelancer is capable of generating a better income when compared to an ordinary professional. Hence, you must understand the fact and proceed with pricing your services accordingly. No matter what, SEO is one of the flourishing industries that exist out there. Along with digitization of businesses in the future, there will be a high demand for SEO experts in the future.
However, the competition among SEO freelancers is increasing in the meantime. Make sure that you take all the factors into consideration and proceed with pricing your services. You should never underestimate your value and offer your SEO services at bargain prices. If you can deliver a quality service at an affordable price, clients will always come after you and obtain the SEO services that you are offering to them.
Before you start working as a freelance SEO service provider, you need to learn how to accurately price the services that you deliver. This is where you will have numerous factors to consider. For example, you will need to analyze your experience and skill level. On top of that, you should also select a pricing model and stick to it at all times as well. When you weigh all these factors, you can get a clear picture on how much you should charge. While keeping that in mind, you can start offering the services. Based on specific feedback you get, you will be able to make fine adjustments to your pricing model along with time.